The consciousness for sustainability in the way we eat, dress, and travel is getting bigger and bigger. As a vegan, sustainability in all aspects of consumerism is a very important topic for me. But as a fashion editor and trend forecaster, so is style as a form of self-expression. The slow fashion movement is where those two matters meet. Thanks to the rising consciousness and therefore, the higher demand, there’s a growing offer in sustainable fashion brands that are far away from what we used to think "eco clothing" was. Whether it’s boxy shapes, minimalistic cuts with Scandinavian flair, cool vegan leather accessories or unique, expressive vintage pieces – "green" fashion is becoming the new black. And Hamburg, as one of the heartlands of creativity, fashion and innovation in Germany, has a big selection of concept stores, vintage shops and sustainable fashion brands to offer. So, if you’re visiting this beautiful seaport and want to shop mindfully, here’s a fair fashion guide in Hamburg.
Werte Freunde is a new ecological concept store in the city center of Hamburg and the proof that slow fashion arrived in the mainstream (and in this case, mainstream’s a good thing). At this innovative store, you can find not only sustainable clothing, natural cosmetics, and ecological interior design but also get exclusive beauty treatments and take part in workshops and events: self-evidently all about green lifestyle and mindfulness. With more than 70 brands it’s the biggest selection of fair fashion you’ll get in town!
Glore is one of Hamburgs most iconic places to buy organic and fairtrade apparel with two store locations, one in Ottensen and one in the creative district Karoviertel. In the latter, it’s surrounded by small second-hand shops and other local designer stores – making it ideal for your sustainable shopping tour. Glore offers carefully selected brands for women and men. One of my favorite brands is Jan’n’June, designed in Hamburg and characterized by its puristical collections.
Vunderland is situated in Karoviertel (actually even in the same street as Glore), and since it’s 100% vegan, it’s all organic, fair trade and suitable for everyone living a strictly vegan lifestyle. It’s one of the more alternative stores, where you find loads of high quality and timeless basics, like hoodies, sweats, vegan shoes, jewelry, and even art. The style of the clothing is casual and relaxed, and the ambiance super friendly and authentic.
PicknWeight is by far my favorite vintage shop in Hamburg. Whenever I walk in, I could spend hours inside, making my way through the great selection of vintage pieces. And whatever I decide to buy there quickly becomes my favorite item in my closet. What’s so great about PicknWeight is the way they organize everything by color and style (and everyone who’s regularly shopping in vintage stores knows it’s usually an uncontrolled mess). In front of the changing rooms, there’s a scale where you can check the weight and then the price of your items (the price per kilo depends on the color of the tag). A great store to shop for sustainable and unique vintage treasures!
Already the name Captain Svenson gives away the Scandinavian and nordic character of the brand. This super stylish shop is another proof that green fashion doesn’t mean lame style. Quite the opposite: at Captain Svenson, you’ll find streetwear, punky apparel, and expressive and funny prints (all for women only). All of the products, including clothing, accessories, and jewelry, are fairly produced – among them many vegan, upcycled and sustainable items. Most of them even carry the GOTS certificate (Global Organic Textile Standard), standing not only for strictly ecological standards but also social aspects in the production. If there’s one word I’d have to use to describe this shop, it’ll be: bitchin’.
Have fun shopping not only cool and stylish but also sustainable clothing, following the fair fashion guide in Hamburg.
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