Neuhaus, Brussels

Address:

Stoofstraat 46, 1000 Brussel, Belgium

Phone:

+32 2 540 83 00

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Last check: June 2020

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Description

To delight his customers in the apothecary, Jean Neuhaus first thought about covering medicines with the finest chocolate. In 1912, his grandson evolved this idea into the Belgian praline as we know it today: chocolate filled with delight instead of medicine. In 1915, Louise Agostini, Jean Neuhaus Jr.'s wife, invented this elegant gift box to protect their chocolates and present them attractively. The ballotin would go on to become an iconic part of the Belgian chocolate tradition. ©iStock/Iryna Kaliukina

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