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When you drive along the country roads in America, every few miles, you come across these small roadside stalls selling surplus crops and produce from local farms.
Pretty much everything you can buy at these farmstands is home grown, local and seasonal and has been nurtured, made and tended to with care.
Vegetables taste of the ground they were grown in. Egg yolks are as rich in colour as the lives of the hens that laid them. And the fruit is so naturally sweet that you forget ice cream ever existed.
These stands don’t charge very much for their produce; usually just enough to cover their costs and make a bit extra on the side. Customers leave happy, bags laden with freshly grown bounty and growers leave happy, extra cash in their pocket and no pointless wastage.
Everyone wins.
And that’s the whole idea and ethos behind FARMSTAND.
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