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The Wine Tourism Movement was born in 1993 and includes about 1000 of the most prestigious Italian cellars. The Nonprofit Association, founded by the enthusiasm and the long-awaited prominence of the entrepreneur Donatella Cinelli Colombini, is well-known for the national character of Open Wines. The Mtv aims to promote the wine culture through visits to production sites, to support the increase of tourist flows in all areas of Italy with a strong vocation of wine, to qualify the tourist services of the wineries and to increase the image and The economic and employment prospects of wine regions.
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